Portrait Danielle Hurley

Danielle

Senior Graphic Designer

Creativity
Branding
Web Design
Painting
Momming
Sleeping

From a Passion to a Purpose

Danielle has always had an endless passion for the creative field; drawing, painting, sculpture, screenprinting, photography, and graphic design. You name it; she’s done it. After graduating with her AA degree in Visual Arts, Danielle headed to Florida Southern College. She graduated Summa Cum Laude with a Bachelor of Fine Arts Degree in Graphic Design.

Danielle began her career as an in-house designer for major resort companies in Orlando. With over seven years of experience, she excitedly joined the Rock Paper Simple team to focus more on what she loves most. Visualizing and bringing brands to life is her happy place, and she loves to help turn her client’s dreams into powerful visual stories.

Danielle standing next to her husband in front of a fire truck parked in a fire station
Danielle's painting of a mermaid on a round canvas with paint supplies next to it

Creating Brands with Intention and Heart

Working with clients to develop a visual system that reflects their unique values, message, and business goals is what Danielle loves to do. Making sure that everything serves a purpose and nothing is purely for design’s sake, Danielle creates brands with intention and heart down to the very last detail. One of her first projects with Rock Paper Simple won 2022 Best of Online, local Gold Addy, and district Silver Addy for The M.O.R.G.A.N. Project Website and a Silver Addy for The M.O.R.G.A.N. Project Branding.

Life on the Space Coast

When Danielle isn’t solving creative problems, she enjoys peaceful walks on the beach, trying new local restaurants, and exploring the Space Coast with her family. Danielle was born and raised in Florida. She’s a wife to a Firefighter/Paramedic, mommy to a sweet little girl, and dog mom to two crazy Chorkie pups. She also finds time to paint and craft personal projects just for fun to keep her artistic juices flowing.

Danielle holding her baby daughter