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Set Your Budget [video]
The New Year is almost here and with that comes budgeting and marketing plans! We hear all the time… “so how much should we spend on marketing!?”. Determining your marketing budget can be challenging, so we wanted to give you some guidelines and things to think about. Stephanie gives us some of the best practices and items to consider when building your budget. Building your marketing plan can be a challenge, ...
Set Your Goals [video]
“Goals allow you to control the direction of change in your favor.” – Brian Tracy At Rock Paper Simple we believe that doing things on purpose, with a plan, with goals in mind, always helps guide us to a more positive result. When you are working on your marketing plan for the new year having realistic set goals helps to guide the rest of your decisions.
The Top 10 Website Pitfalls to Avoid #1 – No Goals, No Plan, No Purpose
So, let’s address the biggest killer of websites and really part of the reason the other nine even happen… No goals, no plan, no purpose, no reason for existing! It’s a recipe for a very depressed poor little website. Hey, websites have feelings too! Alright, maybe they don’t have feelings, but in all seriousness, websites fail the majority of the time for the same reason that over 80% of small businesses ...
Making your website your vehicle to business growth!
Making your website your vehicle to business growth! If you let it, your website can be the vehicle that grows your business and makes you more money. So stop treating your website like it is just a "website", a collection of pages and information hosted on some server halfway across the country that every once in a while you take a look at to update your rates, your office hours, your services or to post that random blog post that no one reads anyways.