This software company for the fuel industry was one of our early rebranding successes. It was later acquired by PDI. PDI, the leader in enterprise management software for the convenience retail and petroleum wholesale markets, delivers solutions to connect to intelligent business. Their people-first approach, combined with their 35-year heritage and best-in-class technology, helps you thrive in today’s digital economy. They’re passionate about your success and delivering exceptional customer experiences.
Intellifuel approached us originally with the intent to develop a brand new website to properly communicate their innovative solutions for the petroleum and biofuels industries.
Their final solution included modernization of their logo and brand image as well as the development of a set of core brand guidelines, values and messaging to be used internally as well as within all future marketing.