Paid Search drives traffic quickly and steadily.
Paid search allows you to place ads on search engines such as Google to capture users showing specific intent as they search for relevant keywords.
Paid Search campaigns position your ads strategically for search terms within Google that are relevant to your target audience where you do not currently rank organically. Paid search drives traffic very quickly and is one of the most easily controlled and measured channels available. You only pay for actual clicks on your ads and the lifecycle of the client can be tracked from impression to click to conversion.
Our team provides the keyword research, manages your spend budget, writes ads, optimizes onsite landing and conversion pages and continues to optimize the platform to get the best converting campaign possible. Just driving traffic is not the goal… it’s also to optimize that traffic into trackable results. Every month, we review with your team and make adjustments to ensure the campaign is ever improving.
Paid search, Display Advertising and Retargeting work together to form a powerful digital marketing presence, driving targeted traffic that will engage and take action on your website. Paid search targets the right audience with the right intent with the right message at the right moment, display advertising keeps your brand visually in front of them, and finally retargeting drives traffic that has hit your website, but not converted, back to your website to ensure the best bang for your marketing dollar! It’s like giving your competition the ol’ one-two punch!
We are a Google Certified Partner! Which means we get to put this really cool badge on all of our stuff… and of course that we know Google really well.
Know thy numbers! Gaining in-depth insight into traffic numbers and behaviours is critical to any campaign success. That’s why we obsess over analytics as part of our marketing cycle.
- Know where you rank and why
- Outrank your competition and drive traffic to your website
- Gain traction and see traffic and results quickly
- Build better Return on Investment the longer the campaign runs and is optimized
- Measure everything and ensure your investment is generating return
You and your professional staff at RPS took the time to learn about who Buena Vida was as a company and what Buena Vida offers the customer. You have helped us design a Website that impacts our total marketing effort. Our new website brands Buena Vida Estates as the leader in Continuing Care Retirement Communities in the market place. In addition, we are now able to analytically measure the ROI of the website against sales and our other marketing efforts.
Buena Vida Estates
Rock Paper Simple did a fantastic job at helping our new business find it’s feet. From creating a brand identity booklet that has become invaluable to us, to building an awesome, fun, functional website- we’re very pleased with the outcome. Moreover, we thoroughly enjoyed working with the Rock Paper Simple team. Within moments of meeting with Joshua, Scott, and Stephanie, the ideas were flowing, and we were excited! Rock Paper Simple were recommended to us by a friend, and we would recommend their services to our friends any day of the week! Thanks guys!
SD has retained Rock Paper Simple to handle website design and development of our corporate and e-commerce websites, and SEO/SEM campaign monitoring, analysis and reporting. Because of their attention to detail and expertise, we have also contracted them to do additional projects. From the first time we met Joshua, we were convinced that he and his team had the experience and knowledge of technology to manage our account.
Rock Paper Simple did an outstanding job of understanding our business and portraying a complete picture of our capabilities, in a clean and modern look, including some of the latest web page features available. I would highly recommend turning to the RPS team for any of your web needs.
Sorensen Moving and Storage