Website QuestionnaireThe process of building a website is much like that of building a house. Being very clear on the specifications and how you want it built before we start are critical in ensuring your website turns out awesome! Please ensure that this questionnaire is approved by the final decision maker within your organization who will have the final approval of the website. We are very thorough to ensure you receive the absolute best website we can produce for you in a timely manner and this questionnaire is essential to that. Thank you, -The Rock Paper Simple TeamOrganization Name:*Email Address:*Current Website URL:Explain what your company does and what products/services you offer:OBJECTIVESWhat’s the main business goal of your website? select one:*Generate leadsSell products/services on my site (e-commerce)Promote or showcase my products/servicesDrive donations/fundraisingBuild brand awarenessImprove my company’s imageCommunicate informationEngage with customersBuild my customer databaseIncrease my bottom lineOtherPlease indicate what your primary business goal is:What are additional business goals of your website? select all that apply:* Generate leads Sell products/services on my site (e-commerce) Promote or showcase my products/services Drive donations/fundraising Build brand awareness Improve my company’s image Communicate information Engage with customers Build my customer database Increase my bottom line OtherPlease indicate what your additional business goal(s) are:AUDIENCEWho are your current customers? My target audience is:* Female Male OtherPlease indicate who your other target audience is:What age is your target audience?* 20s 30s 40s 50s 60s Other:Please indicate what age your target audience is:Where is your target audience (geographic location/reach)? My site will need to target:* Local Regional Statewide National Other:Local (List all towns/cities):Regional (List all counties):Statewide (List all states):Please list other geographic location/reach:Imagine your target audience is online searching for your business. What words or phrases would they type into google? (List 5-10)*What else should we know about your target audiences, or key demographics? (Please be as detailed as possible):COMPETITIONWhat benefits does your company offer customers that your competition doesn’t offer? My customers come to me because I offer:* The best products/services on the market Unbeatable prices Excellent service A name they recognize More trust/reliability Cutting edge approach Top-of-the-line equipment, tools, technology A local, family-owned business Strong ties to the local community Other:What other benefits does your company offer?Your key benefits - In your own words, give us the top 3 things that set you apart from the competition:*Who are your top competitors? (Please list the URLS of your top 3-5 competitor websites)*What websites do you like? Please provide us with 3 sample websites (they can be either in or outside your industry), and please explain in short why you like them.*WEBSITE CONTENT AND FEATURESWhich visual elements from your current website or other marketing materials do we need to match?* Colors Fonts Graphics/iconography Photos Logos Other:What are other visual elements from your current site do you like?What features will your website need? Please select all that apply:* Contact forms Online ordering / e-commerce Online store / shopping cart Online payments Photo/video gallery Portfolio Social media integration Customer signups Blog FAQ(s) Testimonials / reviews Case studies Maps Calendar(s) Member login Uploads / PDFs or other downloads Image sliders / large banners at top of page (image or video) Other Features:What other features would you like on your website?Will you need any of the following? Website hosting services Search Registration (log-in/membership) Newsletter distribution ADA compliance Secure areas Multiple user roles Specific plugins and extensionsDo you already have any of the following for your website? Please select all that apply: Final text/copy/written content Photos Other imagery Testimonials Customer reviews Videos Other media Proposed sitemap Outline for the proposed content organization Print collateral to reference Other:What other resources do you have for your new website?What is the primary action you want visitors to take on your website? Please select one:Fill out a contact form/contact your businessMake a purchase directly on your websiteMake a purchase indirectly through your websiteDonate nowJoin email listFind information/become educatedReach out for more infoSign up for a serviceMake a paymentFollow you on social mediaCompare featuresTake a surveyFind your contact infoOther:What is your primary Call to Action?What are some other important actions you want visitors to take on your website? Please select all that apply:Fill out a contact form/contact your businessMake a purchase directly on your websiteMake a purchase indirectly through your websiteDonate nowJoin email listFind information/become educatedReach out for more infoSign up for a serviceMake a paymentFollow you on social mediaCompare featuresTake a surveyFind your contact infoOther:What is your secondary call to Action(s)?What social media accounts do you currently have? Please provide links to all that apply so we can easily find you. Facebook Twitter Google+ Linkedin Instagram Pinterest YouTube OtherPlease provide link to your Facebook page:Please provide link to your Twitter page:Please provide link to your Instagram page:Please provide link to your Google+ page:Please provide link to your Linkedin page:Please provide link to your Pinterest page:Please provide link to your YouTube page:Please provide link to any other social media platforms you use:RESULTSWhat primary metric will you use to measure success? Please select one:*Number of leads generatedProducts/services sold directly on my siteProducts/services sold indirectly from being promoted on my siteAmount of donations/fundraisingIncreased brand awarenessA shift in customer perceptionA shift in customer education (or: Relevant activity on the website (e.g. page views, repeat visits, shares, etc.)Number of customer sign-ups/registrations (or: Number of customers in my database)Increase in customer engagementA larger bottom lineOther:What is your other primary metric will you use to measure success?What other performance indicators will you use to measure success? Please select all that apply:* Number of leads generated Products/services sold directly on my site Products/services sold indirectly from being promoted on my site Amount of donations/fundraising Increased brand awareness Shift in customer perception Shift in customer education (or: Relevant activity on the website (e.g. page views, repeat visits, shares, etc.) Number of customer sign-ups/registrations (or: Number of customers in my database) Increase in customer engagement A larger bottom line Other:Other performance indicator:Is there anything else you’d like to tell us?How do you like our Website Questionnaire?Strongly likeLikeDislikeStrongly dislikeHave we covered all the aspects you believe to be important?Do you have anything else you think we can add?