We’ve all heard it… Content is King!
It plays important roles in just about every aspect of your marketing in its many forms: blogging, video, email, automation, website copy, ebooks and resources, and so much more. Content provides value, engagement and the messaging… all vital to the marketing process.
How you distribute and present this content is key to your marketing success. Knowing what your strategy is going to be prior to getting started is key. No content strategy is the same as another and it can support other marketing channels such as Search Engine Optimization, Paid Search, Social Media and others. It can also take the shape of everything from blogs to videos to free downloadables.
Content Marketing strategies are complex and involve many moving parts all working together to drive traffic, provide value, engage users and ultimately generate leads or sales. Our team works hard together to ensure all of these moving parts create a measurable and successful campaign.
Know thy numbers! Gaining in-depth insight into traffic numbers and behaviours is critical to any campaign success. That’s why we obsess over analytics as part of our marketing cycle.
- Create relevant content that engages your audience
- Bolster your other marketing channels with your content
- Establish credibility and expert status with content that provides value
- Measure everything and ensure your investment is generating return
You and your professional staff at RPS took the time to learn about who Buena Vida was as a company and what Buena Vida offers the customer. You have helped us design a Website that impacts our total marketing effort. Our new website brands Buena Vida Estates as the leader in Continuing Care Retirement Communities in the market place. In addition, we are now able to analytically measure the ROI of the website against sales and our other marketing efforts.
Buena Vida Estates
Rock Paper Simple did a fantastic job at helping our new business find it’s feet. From creating a brand identity booklet that has become invaluable to us, to building an awesome, fun, functional website- we’re very pleased with the outcome. Moreover, we thoroughly enjoyed working with the Rock Paper Simple team. Within moments of meeting with Joshua, Scott, and Stephanie, the ideas were flowing, and we were excited! Rock Paper Simple were recommended to us by a friend, and we would recommend their services to our friends any day of the week! Thanks guys!
SD has retained Rock Paper Simple to handle website design and development of our corporate and e-commerce websites, and SEO/SEM campaign monitoring, analysis and reporting. Because of their attention to detail and expertise, we have also contracted them to do additional projects. From the first time we met Joshua, we were convinced that he and his team had the experience and knowledge of technology to manage our account.
Rock Paper Simple did an outstanding job of understanding our business and portraying a complete picture of our capabilities, in a clean and modern look, including some of the latest web page features available. I would highly recommend turning to the RPS team for any of your web needs.
Sorensen Moving and Storage