How To Write Design-Conscious Web Copy

How To Write Design-Conscious Web CopyProfessional graphic designers in digital marketing think differently from the mainstream crowd. It’s palpable. You only need to glance at some of the greatest modern artsy creations in recent memory to understand how the graphic designer’s mind roams, immersed in a freestyle of imagination. Everything from NFTs and crisp website layouts to polished brand infographics offers a glimpse into the brilliant mind of the designer. 

If you plan to prepare premium copywriting with top graphic designers in the digital marketing field, you’ll need to complement and attract the attention of their curious minds. Run-of-the-mill copywriting or anything remotely bland will only draw their disdain. Yet, it’s not about pandering to the visuals so much that it all seems “scripted” or overbearing. As the legendary architect, Mies Van Der Rohe said, “Less is more.” And the trick lies in the presentation. 

Keep Believin’ in Keepin’ It Even

Designers in digital marketing adore symmetry. It’s a shared element in architecture, fashion, still life, website design, and other visual creations. So if you’re preparing website copywriting with a graphic designer’s masterpiece in mind, it’s strategic to incorporate the golden rule of symmetry in your written layout. 

For example, if you feature lists on your website, stick to an even number of entries, which uncannily appear more symmetrical to the human mind. It just seems whole and more pleasant to the general audience (and partnering graphic designer). If you intend to list some industries served by your client, go with an even number; it offers a smooth, velvety visual experience.

In addition, try to keep website design copywriting sections populated with an even number of words, so no segment sticks out like a sore thumb — unless it was part of the plan to direct readers toward a specific tidbit of info. 

Achieve Multi-Section Perfection 

In website design, copy, taglines, headings, and subheadings are like the chapters in a storybook. With chapters in place, you can navigate to a specific part of your favorite fable without flipping frantically through the pages. 

Aside from providing site visitors with a frictionless browsing experience, optimized headings and subheadings serve as beacons for your designers so they can effectively position the most suitable visuals for optimal results. Defining each section of your website design copy with attractive headings and subtitles paired with matching visuals weaves a breathtaking tapestry that converts. 

Abide by Words that May Hide

Let the ego go by the wayside when digital marketing designers decide to hide text using flip cards, hover, or scrolling content. In all likelihood, it’s not a personal attack by the designer or an attempt to upstage your talent. Interactive elements have proven to encourage site visitors to engage with your content. 

Rather than poring through static sentences, the hidden text allows audiences to play an active role in a personalized online journey as they experience a brand. People love brand stories, and there’s more than one way to tell a tale. Just look at the countless renditions of Shakespearean plays based on similar themes. 

Tell a Story, Together 

Speaking of stories, your designers will probably concur that a structured “storybook layout” with a beginning, middle, and end will do wonders for your website design copy. It makes it easier for designers to plan a series of visuals according to each section’s desired mood and content. 

As a guideline, consider starting with some context that gives site visitors a rough idea or introduction to the client’s offerings. The opening section should provide a “slippery slide,” described by marketing expert Joseph Sugarman, effortlessly guiding readers to the next part of your copywriting. It’s like well-phrased paragraphs at the start of each chapter in a book that makes it unputdownable. 

The middle section of your copy should effectively expound on the points outlined at the beginning, with strategic persuasion backed up with convincing data. Here’s where you win the trust and confidence of your eager reader before sealing the deal with a tactical CTA. 

A clear and riveting story arc will give your digital marketing designers the direction they need to create engaging visual diagrams and representations without assumptions. The systematic approach also makes rebranding much easier since you can conveniently revisit and edit copy elements to suit your new style. 

Plan Banners Using Manners 

Communication remains vital in the most successful copy-design collaborations or other successful partnerships. So instead of taking the ball and running with it, consider discussing your webpage’s wireframe with designers. Go in-depth by ironing out each section’s details (e.g., tinkering with the Lorem Ipsum) before approaching the client. 

Determine the ideal number of slides for a slider, the banner design, and the imagery that captures the essence of a client’s business before proceeding with the copy. Teams should have a consensus that shapes a coherent and cohesive narrative. 

Reach out to the marketing virtuosos at Rock Paper Simple to get started on a winning web content strategy that combines copywriting excellence with visual perfection. You can call us at 321-361-4197 or send a message, we look forward to hearing from you! 

Did Your Organic Ranking Tank? We know why…

This is a safe place, can we all agree on that? Great, then it’s ok to admit the word “algorithm” mystifies you — perplexes you — even scares you a little bit.

So, when you hear Google is updating its algorithm it can cause fear, panic, and the like. Google has admitted to a March 2019 update that actually LOST entire web pages from its index. Gone. Poof. And the effect on organic rankings was HUGE.

In March 2019, Google did what it called a “Broad Core update” – meaning Google is not “fixing” something directly, or even addressing specific industries or areas of need – but rather, creating and implementing more sweeping adjustments to organic searches.

As one tech blogger explained it:

Broad core updates are improvements to Google’s overall algorithm for the purpose of better understanding search queries and webpages. These improvements help Google to more accurately match search queries to webpages and improve user satisfaction.

Everybody, Stay Calm!

Did you feel that? Did your site feel the full brunt of the digital earthquake? Or maybe you just felt a little aftershock. Either way, Google’s “advancements” truly hurt many sites’ rankings about a month after the update’s release.

On April 7th, Google tweeted:

We’re aware of indexing issues that impacted some sites beginning on Friday. We believe the issues are mostly resolved and don’t require any special efforts on the part of site owners. We’ll provide another update when the issues are considered fully resolved.

We won’t bore you with the nerdy details to indexes, search impacts, etc. etc. – but basically Google admitted “Houston, we have a problem.”

Here at RPS we experienced it on our own site. One day we’re trending along, enjoying the top spot in our market for the organic keywords we’ve identified in our marketing strategy, and then the proverbial bottom dropped out. It was easy to recognize, and virtually impossible to explain.

We saw the same trend in several client websites as well. Even after efforts to optimize, the organic search metrics didn’t seem to follow a logical pattern. We weren’t rattled, but rather challenged ourselves to find out why. Don’t get us wrong, we love a good mystery, BUT not without an explanation or a resolution. (Every good mystery movie ends by solving the mystery — haven’t they ever seen an episode of Scooby Doo?!)

Oh, that algorithm, it’ll get ya every time! And, just like it seemed to “get us” for a time, we’ve been digging in to deeper understand the update and its aftermath. Google is not really in the practice of explaining in depth the reasons behind updates, or the predicted effects. Sometimes they just drop an update and see if anyone notices.

We Will Rebuild

So, how do you overcome the aftershock of the Broad Core update of March 2019?

First, know that Google has since come out an assured the web community that it is reindexing sites already, and you can directly ask for Google to index your site. Not a great solution for sites with a lot of volume, but an option nonetheless.  

The dust will supposedly settle. Google is quick to assure it’s back to business as usual… but we’re a little more proactive than that. We trust the system but also believe in strategy implementation for the win.

We don’t believe major adjustments are ultimately your best move. Instead, we believe there’s value in monitoring. Organic rankings are the long-game in an often frantic, mile-a-minute digital marketplace. Craft a solid strategy, modify as needed, and remain calm.

We’ll get through this, together.

Icon Vs Logo : Understanding the Difference

Sometimes there’s a bit of confusion about the difference between an icon, emblem, wordmark, and logo, and why it’s so important you not use them interchangeably. Each serve a specific purpose, and while they may sometimes look alike, the intention behind each is very different….so today we’re breaking it down for you!

This blog post, one of our most popular, was updated on March 29th, 2019 to include even more info and examples of icons, logos, and wordmarks (oh my!)


Logos establish relations, and help viewers create a connection between a company and its product- it is essentially a simplified ad! Logos are the symbol, or face, of the organization. They should inspire an immediate recognition of the company’s brand, core values, products and services. They can even provoke emotions regarding the quality of customer service, the cultural significance of the brand, etc. A logo is a powerful representation of your business. It conveys a much larger message than you may have thought!

A logo can be just an emblem, just a wordmark, or it can encompass both – often the formula for a strong visual brand identity is emblem + wordmark = logo. When both a wordmark and emblem are used to create a logo either element can be used individually, but are not the brand’s logo (unless great success has happened and the brand can drop the wordmark, like Starbucks).

Here are some examples:




For many brands, Rock Paper Simple included, an emblem is created to further identify the company and it becomes the mark of that organization. For us, it’s our “pointer” which appears in our full logo or stands alone in usage on social media, stickers, and collateral. The emblem signifies a specific characteristic or quality about the company and can be used to identify the company on its own.

Emblems are more significant of brand identity, so they tend to have more detail in them than icons in order to distinguish branded content from action buttons in an app or on a website. Since most profile photos on platforms like Facebook are square or circular, it is common practice for emblems to be designed for use on social media.

Here are some examples:



A wordmark is exactly what it sounds like – the brand’s words, usually the company name, in an immediately-recognizable, distinct typeface that, even without images can be used to identify the brand. The wordmark tells directly what the related content is associated with, in case visual familiarity with the emblem fails.

Here are some examples:


Icons are meant to convey abstract thought and they artistically summarize an action or operation-  they represent what is being offered. When people see it, the icon should create an immediate understanding of what the creator/business/website means to express. It helps the viewer to simplify thought and make fast connections.

In the instance of mobile apps, most organizations choose the emblem part of their logo, or often a defining feature of their brand or service they provide, to be the icon. This way they remain instantly recognizable. However, they are made based on the branding and should not stand on their own to identify the brand itself, with exceptions from massively popular products and services like the Facebook “Like” icon.

Icons are almost always designed quadratically and are designed to scale within specific dimensions. This way they fit square App icon dimensions, and/ or help provide consistency when designing actions on a website. They generally remain very small.

For example:


On our website, our menu for internal pages has identifying icons, to help better direct visitors to the information they need. On our services hub page there are even more icons next to our offerings. These can help a client further differentiate what they want to know more about. Here are examples of other icon we see every day:

Facebook’s “Like” icon                  Star Wars Rebel Alliance Icon                iPhone FaceTime Icon


The one thing all brand elements have in common — they should always be designed as vectors, so that they never lose quality when resized for various needs!

Still confused? Need help designing a true brand identity package? We’ve got your back.
Call us or send a quick message!


Keeping it Real in 2019

New social media trends seemingly pop up every week, and some of them will define the way marketing happens online this year, and for years to come –  2019 is a new frontier for the industry, and we could not be more excited to discover what’s next.

In order to help you prepare for what this year has in store, we’ve decided to spend the first month of the year talking about what we see as upcoming movements in social media marketing. We hope you enjoy!

Keeping it Real

It may be surprising to learn that something like keeping it real ever went out of style in the first place. When we think of organic social content, being authentic sounds like it’s almost implied. However, 2018 (and even 2017) tells a different story.

With the popularization of phrases like “fake news” and multiple scandals relating to breaches in trust between Facebook and its users, the common social media user is more cynical towards targeted marketing than ever before. Soley creating engagement with good old-fashioned online advertising is not going to cut it in 2019.

A more “human” approach

As the pendulum swings in an opposite direction, brands that want to stay on the cutting edge of content creation are turning to authenticity as a strategy. With prospective followers and customers at such distrust with brands, recapturing the interest and loyalty of the internet is happening by way of connection that feels, and sometimes even is, more one-on-one.

And this isn’t just a prediction (RPS is a lot of things, but psychic is not one of them). In 2017, Chick-fil-a discontinued its beloved chicken-salad from the menu. However, as a parting gift to fans, they publicized the recipe for free, giving fans the chance to relive their favorite fast food option from home

On Twitter, successful brands have found the perfect forum for taking a more authentic approach, puting personality first. Wendy’s success in this sphere has become the stuff of legend:


When it comes to your social game this year, taking the lead from examples like this will be crucial. The initial goals of generating sales from an online brand is simply not going to fly with the aware Facebooker. Giving people something relatable and human is where it’s at in 2019, and, as people who love digital marketing, we’re cool with that.

Authenticity and your brand:

Put your Calls-to-Action on hold.

People know when they’re being sold something. They can see a pitch from a mile away. It makes a lot of social media users uncomfortable and even agitated. Throwing a call to action on top of everything in your feed isn’t helping that awkward feeling. Instead, try a different conversation, one that isn’t all about selling. Adidas has found success in creating content geared towards keeping a positive attitude, creativity, and even social-conscious messaging.

Engage with comments

Your followers will talk about you, and they’ll do it in the comment feed. Don’t make the mistake of being “holier than thou” when it comes to having some back and forth down in the comments section. Answering questions, joining the conversation, and having a little fun shows everyone your company isn’t just a logo with a bottom line. Your brand has as much of a voice as you let it.

Leave clickbait in 2018

Merriam-Webster defines clickbait as “something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest.” We define it as an ironically bad strategy for getting engagement online.

We’re not just talking about articles with headlines like “She hired Rock Paper Simple! You’ll never believe what happened next!” Any content posted solely for the purpose of getting engagement runs the risk of disappearing into a cluster of trapdoor links. What your brand says should transcend your statistical goals.

Be honest.

Was there a mistake? Own it. Did you fail to meet expectations? Engage with feedback. Need help planning your next move? Publish a survey. The theme here is to give your followers a sense their thoughts, suggestions, and points of view add value to the evolution of your brand. This requires much more work than a passive advertising approach, but in the long run, when your followers remember who you are alongside what you do, it’s an investment that will pay off.  


SSL stands for Secure Sockets Layer and SSL Certificates make your website a safer place by doing background checks and encrypting data entered on your website. Having an SSL Certificate means that a background check was done on your website and it ensures the business is attached to that particular domain name. Having an SSL Certificate also means when a user enters data onto your website, the data is jumbled up so hackers cannot understand the information the user just entered and then the information is unjumbled when it gets to its destination (you). In the past, it was recommended your website have an SSL Certificate only if your website had forms that accepted personal information such as credit card information, social security number, etc. and now Google has been cracking down because hackers can now cross check information entered over a number of sites and voila they have everything they need to steal your identity. A user can enter their email address on one site without an SSL Certificate, enter their address on another, and maybe their birthday on another and the user can unknowingly be susceptive to having their information hacked.

Google is now saying that all data entry should be encrypted and frankly RPS agrees. Google feels so strongly about this that Chrome users will see an error/warning when entering a site that has any type of form and does not have an SSL Certificate.

Google used to reward those who had an SSL Certificate, but now those who don’t have it are actually being penalized. It turns out that Google Chrome has about 57% of the market share. That means that Chrome is the most popular browser and it is going to give all users a warning when trying to reach your website if you have any forms on your website and do not have an SSL Certificate. Many of these users will be weary of your site and probably not visit your site at all (we definitely do not want this).

On a positive note, having an SSL Certificate is indicated to help your SEO rankings, but now it’s so much more than that. It’s more of a usability requirement rather than just a ranking advantage. Users will feel safe when seeing that you have an SSL Certificate and many people will not put their information on a site if it is not secure. To be honest, no one at RPS would enter their information on a site without an SSL Certificate and neither should you. Heck, we recommend your website have an SSL Certificate even if you don’t collect any information because it will help boost the confidence of your site’s visitors and there will be SEO ranking benefits.

There are easy ways to check and see if your website or the website you’re visiting has an SSL Certificate. The most common way is checking to see if the URL says “https://” and not “http://” and many times you’ll see a padlock icon in the URL bar. You can actually click on the padlock icon to display more information.

One thing you should look out for is certificates do expire and need to be renewed every year. If you pay for your SSL Certificate there will be annual fees involved, but there are many free options available. When working with RPS, we will automatically make sure your certificates are renewed each year because we want to make sure your website stays AWESOME. Since we now recommend all websites have an SSL certificate, RPS is making it a policy effective October 1st, 2017 to include an SSL Certificate on all clients’ websites because we think it’s that important. We highly recommend anyone who does not have an SSL Certificate get one as soon as possible to ensure your users are not getting any errors and are able to trust your website.

Not sure how to go about setting an SSL Certificate up for your website? RPS can help! We just ask you cover a one-time one hour of labor cost of $100 and you’ll be ready to go (and so will your website’s users).

We’d love to hear your questions/concerns about SSL Certificates, feel free to reach out!

What does it mean to build a Marketing-Focused website?

When it comes to this question, you should really be asking yourself why you have a website in the first place. Why is this website important? For most of you, your ultimate goal is sales. Some websites may have other goals such as generating leads or subscribers, but eventually we all want those leads to convert into sales.

A Marketing-Focused website should be able to help you accomplish those goals. Take a look at The 7 Steps and you will find the “SIMPLE” approach to ensuring our clients’ have a Marketing-Focused website. Once you have decided what your goal for this website is, you should start thinking about what you are offering your customers and why they need it. It is important to know why your potential customer needs your product/service because this is what will make them convert.

Once you have your website goal, offer, and benefit down, it’s time to start thinking about who your target audience is. When you aim for everyone, you’ll get next to no one. It is important to focus your marketing efforts on a niche group of people who are most likely to purchase your product/service. Once you have this niche group in mind, create content for your website that speaks to this group.

Make sure your website looks great, is user-friendly, and is easy to navigate, so that your audience has no problem making a purchase, subscribing to your blog, or contacting you. Now when your audience gets to your website and sees how AWESOME it is, you have to give them a way to convert. After all, this is what you want, right?

When you have a Marketing-Focused website that helps you reach your goals, it’s important to implement analytics to track all of your efforts. You will want to make sure you’re tracking who is coming to your website, how they found your website, how many times they visited your website, and if they didn’t convert… why not? Did they have trouble finding information on your website? Was there a problem in the shopping cart? Were you asking for too much information? These are all potential reasons why a visitor to your site did not convert. Find out why and fix the problem.

This last part may seem like the hardest part (Ugh… Analytics!), but the team here at Rock Paper Simple has your back and can help you with this entire process.

Having a Marketing-Focused website means you have a website that has a purpose. You want a website your visitors enjoy using. You want a website that shows visitors what your brand is. You want a website that converts those visitors into long-term fans AKA customers. The more your site’s visitors enjoy using your website, the more likely they are to return to your site and recommend your site to a friend. This means… More Sales!

Is your website serving its purpose? If not, the RPS team loves everything marketing, so if you have any questions we’d love to hear from you. Schedule a free consultation or give us a call!

Call-to-Actions and How to Make Them Effective

We all can name a website or two that doesn’t do much more than take up memory in cyberspace. It doesn’t engage visitors, and it doesn’t generate leads. It’s possible your current website isn’t rocking the web like it should either.

The majority of our clients at Rock Paper Simple need a website that’s designed to impress and drive results. One of the many ways we help our clients generate leads and create conversions is through effective call-to-actions on their website. Some websites don’t use call-to-actions, and if they do, they aren’t effective. All of our websites are designed with results in mind, which means more leads, conversions and sales for you. Would your business benefit from that? We thought so too!

What is a Call-to-Action?

A call-to-action is a line of text, usually placed in an image that prompts visitors to take action. The action you want the visitor to take could be anything – “Click here to schedule your 30-minute consultation now,” “Download our free e-book,” or “Get started today!”

Call-to-actions can also be placed in e-mails, at the end of a blog or a social media post.  Of course in the non-web world, call to actions are also used on just about any type of media advertisement including printed pieces, radio, TV and more.

Five Tips for Effective Call to Actions

Writing a call-to-action that compels your web visitor to action doesn’t have to be this long, overwhelming process. In fact, these five tips will simplify the process and allow your website to kick your business into overdrive.

1. Alignment/Relevancy

Have you ever clicked on a call-to-action only for it to lead to the wrong page? How does that affect business? If you’re depending on your website to bring you leads, a disconnect will have the visitor more likely to leave than become a lead.

The call-to-action must align with the page it lives on and where it redirects. We have a call-to-action at the bottom of our web design page encouraging visitors to schedule their 30-minute consultation. Since this page educates the visitor about our services, this call-to action fits the page by giving them the option to find out more about our web design services, ultimately creating a visitor into a lead. However, if that particular call-to-action lived on “The Simple Team” page, the visitor may feel that we are pushing our services too soon.

2. Clear and Compelling Message

Before a visitor clicks on a call-to-action, they have to be convinced they will get value out of doing so. One way to communicate value is through a clear and compelling message that creates a sense of urgency.

First, every call-to-action created needs to answer what you want the visitor to do and why. No one is going to click on a call-to-action that doesn’t communicate the benefits up front. When writing a call-to-action, plan for results that will not only accomplish your goal but also the visitors.

3. Use Them-Centric Copy

The majority of your website’s copy, including call-to-actions, should be solid, benefit-based content that speaks to your target demographic. It’s likely your customer is visiting your website to learn how a product will benefit them. Vague descriptions, fluffy words and industry jargon are too hard for visitors to understand and should be avoided.

Here at Rock Paper Simple, we practice what we teach. Using them-centric copy is one of our seven steps to building a marketing-focused website. Our webpage has call-to-actions and messaging that speak directly to our clients and their needs.

4. Visibility

Seems kind of obvious, but if your call-to-action isn’t visible, it’s pointless. Whether the call-to-action is placed above the fold or below, we found that as long as it’s near strong, supporting information, conversions will take place. Size and design are also important elements to consider. Visitors won’t notice your call-to-action if it falls flat and blends in with the page. By changing the button’s design to a complementary color (we call this an action color) and an appropriate size, it’s likely the visitor will notice and take action.

5. Keep It Simple

One of our company’s favorite phrases is “Keep It Simple.” Too often, we see businesses over-complicate their websites and marketing strategies to get a lead, when in reality, they end up pushing consumers away. Simplicity is what consumers want. Focus on delivering compelling content that concentrates on the user’s benefit and interests. Keep it simple, and they will engage.

Call-to-actions are one of the many ways Rock Paper Simple helps your website work for you and kick your business into overdrive. Would your business benefit from increased engagement? Click here to schedule your complimentary 30-minute consultation now!

Five Signs You Should Invest in a New Website

When it comes to marketing, you want immediate results (and we certainly don’t blame you for wanting that!), so you start to find ways to promote your business and get more people to see your message. The good old marketing campaign gets going with things like print ads, radio, direct mail, tv and maybe even digital marketing! Which means people are going to start looking you up and lots and lots of people will be seeing your website.

While that’s great… some planning and thought has to go into what happens once those people visit the website. Because it is very possible that if you don’t, you can waste all those advertising dollars! In some cases, it even hurts your brand.

Your website could very easily be a prospect’s first impression of your business. The performance, message and graphics of your website all determine whether that visitor to your website will leave or take action and become a sale or a lead.

How many times have you clicked on a Google search listing only to discover a less than awesome webpage? You thought you were finally getting the answer to all of the world’s problems, but you couldn’t even locate the page containing the solution or product you were looking for (and the images were broken to boot!), so you bounce; onto the next thing!

Here at Rock Paper Simple, we do more than just build the typical website. You’re awesome at what you do.  You deserve a website just as awesome. Here are five signs (there are so many more, but we are busy building websites, so can’t list them all) you should invest in a new website.


It Doesn’t Look Good

Again, your website may be your customer’s first impression of your company… and how does that first impression look to them? Think about  how you want your office or your staff to present to your customers and prospects… does your website present just as well?

The branding and message should be consistent , the site should be easy to navigate and the imagery should reflect back on your brand and speak to your target audience.  The most important content should be easily found and visitors shouldn’t have to pull out their magnifying glass to read copy.

If your website doesn’t look good… it’s time to rock the visuals and get an upgrade that will impress your visitors.


It Doesn’t Accomplish Your Marketing Goals

If your current site is not generating leads, creating conversions, conquering galaxies (this one is important!) and accelerating engagement, it’s time for a redesign. A plan for results, integrated lead capture methods, a crisp design, and fast load times are just a few of the ways we at Rock Paper Simple kick your business into overdrive. There’s no reason why your website shouldn’t be making you money and rocking the web like it should.


Your Site Isn’t Responsive

If your website isn’t responsive, it is likely you are missing out on mobile traffic! You know when you pull up a website on your Smartphone that doesn’t fit your screen’s size or looks broken…we’ve all been there.

A responsive website provides the user an optimal viewing and experience by adapting to fit the user’s screen size. This flexibility allows the site to be fully legible and functional on any device, eliminating the need for a mobile version of your site and allowing you to convert those mobile visitors.

We were working on a large campaign that involved thousands of dollars a month to drive traffic to a landing page for a local firm that was receiving a huge percentage of their traffic via mobile and in our debriefing meeting we were reviewing their website and one of our team members made the comment that the button that allowed the user to register did not work on mobile (it went to a black screen!).  The client wasn’t too concerned until our team pulled up the analytics on the big screen and over 70% of the traffic was coming from mobile! Ouch! That means that the campaign, which was actually deemed successful, could have been 70% more effective!

In this case, we did not build the landing page and it cost the campaign 70% because the site did not work on mobile. Make sure yours does!


Your Site Is Inconsistent With Your Brand

Perhaps you have an offline medium advertising your business, which happens to be your customer’s first impression of your brand. Their interest is peaked, so they get online, type in the URL, and they immediately think they have the wrong website. Why is that?

When a website doesn’t match a company’s branding, the consumer doesn’t make the connection. We see this time and time again, and the missing ingredient is consistency. The colors, tone, and imagery should be the same on your website as it is in your print ads, online ads, and marketing collateral. Consistent, strategic branding leads to strong brand equity.

We love projects where we get to work with a brand and bring consistency across all of their platforms… from their website to their social media to their print and advertising.

When your brand is consistent, prospects and customers recognize that brand more often and you will build more trust with them.


You Have Old Website Content

You may think the copy you wrote five years ago doesn’t need to be changed, but that is the furthest thing from the truth. There are very few companies that can get away with leaving the same content on their “about us” section or “services” page for five years.

Content on your website should be updated frequently and should be them-centric (focused on your user, your prospect). Your content should be relatable and void of industry jargon that is unfamiliar to your target client. Plus, Google notices when your site is updated, and if your site hasn’t been updated in a while, Google notices that too and places you deeper and deeper in the search results affecting your SEO. This is one of the many facets in SEO that affects your rankings and is easily another blog by itself.


That’s a wrap!

So whether you’re looking to build a website or redesign your website, our team at Rock Paper Simple would be happy to have a complimentary 30-minute consultation with you. Click here to book yours today.


WordPress Basics

Welcome to WordPress Basics with Rock Paper Simple! We thought you’d like a short rundown of what’s what on the backend of your WordPress site. There’s a lot that goes on back here, so this is just a brief overview of the dashboard and some sections that our clients often ask about. Even if you choose to have an agency like Rock Paper Simple assist you with setting up and maintaining a WordPress website, it’s always good to be familiar with the following areas!

A Blurb About Wordpress
WordPress was originally developed for bloggers, but it has since grown into a versatile platform for building websites. WordPress (which we dub WP in this post from now on) is open-source, meaning there is an entire community of people who freely contribute and continue to evolve the software. WP is dynamic and robust, making possibilities endless for users with varying needs!

Quick Look at the Dashboard
Here’s a look at our Dashboard. Here there’s a “at a glance” menu across the top, and the full menu along the left side. We have a lot of extra stuff going on, and you might too, but don’t be intimidated. Most of you might like to handle your own content (so you’ll only want to pay attention to Posts and Media) and let your web agency deal with the rest!


Posts Section
Remember that Posts is the section for blog entries. This section shows in chronological order, and it can be coded to show on other pages on your website and/or have its own page. You can create Categories to help organize and label your posts, making them easier to find in the post archive, and use Tags for more specific or fun labeling. We’ve included a labeled picture below, but the process is similar when you create content for Pages too!
Tip: When you add links to your copy, have that link open in a new window.

wordpress 101: Posts

Pages Section
Opposite of Posts, Pages are individual areas for static content. These can be pulled into your site’s navigational menus, become landing pages for marketing campaigns, or even be “hidden” pages that require people to know the exact url to get to.

Media Library
This is where you can upload images, videos, PDFs, and other media. It’s a good idea to edit each upload with a keyword related Title, Caption, and other useful information that helps you organize and boost your SEO.
Warning: Deleting media from the library will remove it across the website, so be careful!

Comments Section
Here you can take action on any feedback that’s left on your posts. You can approve, deny, delete, and reply to comments.

Appearance and Settings
Appearance is where you can toggle what your website looks like, download widgets, create your website menus, and fine tune webpage elements. Settings gets into some more technical stuff that relates to your website’s outward interaction with the web, like Redirects and letting Search Engines “crawl” your site for indexing. Unless you are managing your own website, you typically do not want to play around with these areas without the help of your agency.


We hope this quick little overview gives you a better idea of how friendly WordPress can be to any type of website owner. Still don’t want to poke around without some help? Drop us a line!

3 Digital Consumer Habits You Should Know

With last minute shoppers flooding Amazon, Etsy, and other small businesses with holiday orders, we thought it might be appropriate to share these 3 statistics on current Digital Consumer habits. Take a look at these numbers based on early 2016 trends, and think about how you can improve your website to capture more leads and convert customers!




With the world at their fingertips, shoppers can immediately compare businesses and prices; ultimately driving marketing and brand competition. Therefore it’s wise to keep up with consumer analysis and adapt your business practices to support the change in purchasing habits, and it has become crucial that business owners have a strong first impression. This includes updating your website for a better overall user experience, creating content to support brand personality and outreach, and having a good marketing team to convey to the world what makes your business awesome and unique. 




Honesty and responsibility are values that have shown increasing meaning to consumers, especially since Millennials (who care more about brand experience than previous consumer groups) are becoming the largest purchasing power. Data is also showing that the consumers of 2016 were not just comparing prices, but also judged how “professional” a business is by their product descriptions! Clear but fun language that appeals to the lifestyle associated with the item does very well; as does providing more technical information, how/where the product is made, and what the benefit of purchasing is. The importance of language goes hand in hand with the importance of consistent Branding and Brand Personality… proving it’s a key factor that influences customer conversion and drives company growth.





Just in case you haven’t noticed, convenience is key, and alternative payment methods are showing their value by becoming better at driving home customer conversion. PayPal has become a popular option for online businesses because it’s simple, secure, and creates a more streamlined checkout process. It’s worth doing some research (or asking your team to) on various payment options and think about what best suits your ideal customer.




So just in case you’re thinking about giving your website or business a makeover in 2017, remember these statistics about current consumer practices and digital purchases made in 2016! Feeling a little overwhelmed? Rock Paper Simple is here to help!