Simple Analytics Tutorial

The more data you collect, the better informed you will be as you continue to make marketing decisions for your company. If you don’t know if a marketing channel is working, you won’t know if you should spend more or less on it next year. Facebook and Google both have free analytics. If you aren’t already using them for your business, are yourself WHY!? Here is a step by step tutorial on how to use these resources to track your business analytics to make for better marketing spending.

Facebook Analytics

  • Create an account at business.facebook.com
  • Connect your business page
  • Under  the “Analyze and Report” tab click on Analytics

You will be able to set custom filters, see active users, most active times on your page, etc. It’s a great way to start learning a lot more about your audience and what they like. The analytics on Facebook goes very deep beyond just likes and visitors. It’s a powerful tool that can even analyze your website traffic with the Facebook Pixel installed.

 

 

Google Analytics

  • Create an account at analytics.google.com
  • You will need a Google account to access Analytics
  • Fill out the information about your website
  • You’ll receive a tracking code to install on your website
  • Start tracking data and setting up conversion goals

Google Analytics admittedly has a pretty steep learning curve to it, but there are several great courses and tutorials out there to get started. We suggest using the free analytics course by google to start, though! Google Analytics for Beginners.

 

Icon Vs Logo : Understanding the Difference

Sometimes there’s a bit of confusion about the difference between an icon, emblem, wordmark, and logo, and why it’s so important you not use them interchangeably. Each serve a specific purpose, and while they may sometimes look alike, the intention behind each is very different….so today we’re breaking it down for you!

This blog post, one of our most popular, was updated on March 29th, 2019 to include even more info and examples of icons, logos, and wordmarks (oh my!)

Logo

Logos establish relations, and help viewers create a connection between a company and its product- it is essentially a simplified ad! Logos are the symbol, or face, of the organization. They should inspire an immediate recognition of the company’s brand, core values, products and services. They can even provoke emotions regarding the quality of customer service, the cultural significance of the brand, etc. A logo is a powerful representation of your business. It conveys a much larger message than you may have thought!

A logo can be just an emblem, just a wordmark, or it can encompass both – often the formula for a strong visual brand identity is emblem + wordmark = logo. When both a wordmark and emblem are used to create a logo either element can be used individually, but are not the brand’s logo (unless great success has happened and the brand can drop the wordmark, like Starbucks).

Here are some examples:

                           

 

Emblem

For many brands, Rock Paper Simple included, an emblem is created to further identify the company and it becomes the mark of that organization. For us, it’s our “pointer” which appears in our full logo or stands alone in usage on social media, stickers, and collateral. The emblem signifies a specific characteristic or quality about the company and can be used to identify the company on its own.

Emblems are more significant of brand identity, so they tend to have more detail in them than icons in order to distinguish branded content from action buttons in an app or on a website. Since most profile photos on platforms like Facebook are square or circular, it is common practice for emblems to be designed for use on social media.

Here are some examples:

                           

Wordmark

A wordmark is exactly what it sounds like – the brand’s words, usually the company name, in an immediately-recognizable, distinct typeface that, even without images can be used to identify the brand. The wordmark tells directly what the related content is associated with, in case visual familiarity with the emblem fails.

Here are some examples:

Icon

Icons are meant to convey abstract thought and they artistically summarize an action or operation-  they represent what is being offered. When people see it, the icon should create an immediate understanding of what the creator/business/website means to express. It helps the viewer to simplify thought and make fast connections.

In the instance of mobile apps, most organizations choose the emblem part of their logo, or often a defining feature of their brand or service they provide, to be the icon. This way they remain instantly recognizable. However, they are made based on the branding and should not stand on their own to identify the brand itself, with exceptions from massively popular products and services like the Facebook “Like” icon.

Icons are almost always designed quadratically and are designed to scale within specific dimensions. This way they fit square App icon dimensions, and/ or help provide consistency when designing actions on a website. They generally remain very small.

For example:

                                               

On our website, our menu for internal pages has identifying icons, to help better direct visitors to the information they need. On our services hub page there are even more icons next to our offerings. These can help a client further differentiate what they want to know more about. Here are examples of other icon we see every day:

Facebook’s “Like” icon                  Star Wars Rebel Alliance Icon                iPhone FaceTime Icon

                                                                                 

The one thing all brand elements have in common — they should always be designed as vectors, so that they never lose quality when resized for various needs!

Still confused? Need help designing a true brand identity package? We’ve got your back.
Call us or send a quick message!

 

Launch of our brand new Rock Paper Simple website!! [video]

A couple of weeks ago we quietly launched our brand new website with the plans of doing our big announcement at our March Hangout!! The whole team is excited to make our big announcement! When you’re a digital marketing agency, it can be hard to find time to launch your own work… but we managed to find the time and here it is!

We have invested countless hours into it… so to celebrate it’s launch, we invited a whole bunch of our colleagues, friends and clients to join us to paaarty! Check out our launch video below and click around to explore this brand new website!

Brevard Family Partnership Lip Sync Battle 2017

We’ve put together a Rock Paper Simple team (and friends!) for Brevard Family Partnership’s Lip Sync Battle and will be performing Bon Jovi’s Living on a Prayer… as Bon Jovi! We are going all-out, buying (and making) costumes and props, meeting after work to practice, playing the song on endless loop (Joe is going to lose his mind, I’m sure of it!)… now we need YOUR HELP!

This is a fundraiser for Brevard Family Partnership, an amazing organization that believes that “All children deserve to live in safe, nurturing homes where they can feel valued and loved.”.

So how can you help? We need you to buy a seat or two or ten… come support us, and in so doing give back to our incredible community by supporting BFP and the families they serve. You can even have your company sponsor the event! The event in October 21st at 7pm.

We seriously can’t do this without you. It’s more than a fun evening where you get to see Dale DupreeScott EllerJoe SmithBrian Hawkins and myself rock out in 80’s garb… it’s coming together as a community and making a difference. So come on… “take my hand, we’ll make it I swear!!!” Let’s DO THIS!

How you can help:

Brevard Family Partnerships: Working in concert with over 70 community partners and providers, Brevard Family Partnership manages and has oversight of child abuse prevention programs, foster care, child adoptions, independent living services for youth aging out of foster care, and family services for residents of Brevard County, FL. It is their mission to protect children, strengthen families and change lives through the prevention of child abuse and the operation and management of a comprehensive, integrated, community-based system of care for abused, abandoned and neglected children and their families. Learn more at www.brevardfp.org.

The Rock Paper Simple Golf Giveaway!

 

Rock Paper Simple is giving away 4 rounds of golf to 4 winners!

Win a golf outing for four at your choice of Mallards Landing or Crane Creek Reserve golf courses! Golf cart is included! You can take three friends out for a round of golf or you can go by yourself four times (we recommend taking friends)!

“Fore!” – We are giving away 4 rounds of golf to 4 winners over the next 4 weeks! Sheesh… that’s alot of 4’s!

Winners will be selected each Friday starting August 25th, 2017 until 4 winners have been awarded. We will announce the winners once they have each claimed their prize!

Head over to our entry page to enter to win!

Welcome to the Team, Isa and Tom!

Rock Paper Simple has two new additions to the team, helping us kick off the new year the right way- with growth and talent that means even more awesomeness in store for 2017!

Tom is a Brevard native who, after meeting the love of his life during a brief exploration of the cold weather and mountains in Wisconsin, returned to sunny Florida with a wife in 2004. With a broad range of experience from graphic design, IT, web marketing, print, and web development, Tom is a total asset and makes a great addition to the Rock Paper Simple Team!

 

Isa’s love for art always lead her to pick up projects that involved artistic expression, often including charity work and projects for friends. She has a degree in Network Technology, and has worked various jobs since graduating, but everything paled in comparison to her passion for design. She is currently perusing another degree in Graphic Design, and her commitment to community and creativity make her a fantastic addition to the Simple Team!

LEAD Brevard High Ropes Challenge!

2016leadbrevardropes-3Last month my LEAD Brevard class hit the high ropes course as part of a team-building experience. We conquered challenges that required team-work, brainstorming and some facing of fears! It was an incredible experience to work together with leaders from across Brevard and to face their fears with them.

The last thing we did was climb some crazy high ropes and walk across things that your mind tells you that you shouldn’t walk across! I found myself volunteering to go second in my group… this coming from the guy who was so afraid of heights when he was a kid that he couldn’t climb a ladder!

It was a thrill to cross the beam and then drop down to safety. Boy was I glad to be back on the ground. I was then able to encourage and be there for the other members of my group as they challenged their fears and scaled the course.

It was a fantastic experience and I will remember this day spent with a great group of people for as long as I live. Life is full of challenges, but those challenges are so much easier to traverse and conquer when you have a team to support you through it all… and I had a great team!

It reminded me of the team I am a part of back at Rock Paper Simple and how we band together not only to build websites, develop brands and launch digital marketing campaigns, but also encourage each other to grow, support one another, solve problems together and sometimes even help each other conquer our fears. I am blessed to be a part of such a team. Thanks, guys! (and gals!)

(Click here to view more photos on Facebook!)

….one of these days I’ll have to share what cured me of my fear of heights years ago. But that’s a story for another day!

Rock Paper Simple Hangout (At The Office!)

sept hangout

So a year ago we decided that we wanted to infuse more fun into your lives… okay okay, we admitted it then and we will admit it now, we just wanted to have more fun and figured we would invite you along for the ride.

The next Hangout is coming up in September… so join us on Friday the 9th (5:30-7:00) at the Rock Paper Simple office for drinks and snacks on us! Relax after a week of far too much awesome (or maybe not enough) and get a drink, network a bit, win a door prize and hangout with the RPS team.

Please RSVP so we can have a cold one waiting for you! Click here to RSVP on Facebook… or comment below!

October Rock Paper Simple Hangout – Hitting the bowling lanes!

Rock-Paper-Simple-Goes-BowlingOn October 16th at 4pm, cut out of work a bit early and hangout with the Rock Paper Simple team at Brunswick Harbour Lanes.

If you get rocking and rolling before 5, they have a deal for two hours of bowling at only $10.95 per person… it’s a few dollars more if you come after 5.

We plan to share plenty of laughs and good times… so don’t miss it! When you get there, ask for the Rock Paper Simple crowd.

Remember that we get together every month and we invite our friends, colleagues, clients and the community to join us! Next month we plan to hit the beach (you better believe frisbee and volleyball will be involved)!

Click here to RSVP on Facebook!


 

 

Pictures from the last Hangout at Squid Lips:

Rock Paper Simple Hangout Squid Lips3 Rock Paper Simple Hangout Squid Lips6 Rock Paper Simple Hangout Squid Lips2 Rock Paper Simple Hangout Squid Lips5 Rock Paper Simple Hangout Squid Lips Rock Paper Simple Hangout Squid Lips8 Rock Paper Simple Hangout Squid Lips4 Rock Paper Simple Hangout Squid Lips7

Our first Rock Paper Simple Hangout… join us at SquidLips!

Rock Paper Simple at SquidLipsSo we got to thinking and decided we needed to infuse more fun in all of your lives! Okay, fine… we decided we wanted to have more fun and figured we’d just invite you along for the ride. So, starting in September, we will be having monthly Rock Paper Simple Hangout days where we go and do something fun on a Friday evening and invite our friends, clients and colleagues along.

On September 11th at 4pm, cut out of work a bit early and join us at Squid Lips for our first Hangout. Enjoy good food and drink (it’s happy hour, so you won’t go broke), some great networking and just hangout with the Rock Paper Simple team. We plan to share plenty of laughs and good times… so don’t miss it! When you get there, ask for the Rock Paper Simple crowd

Upcoming Rock Paper Simple Hangouts include hitting the beach (you better believe frisbee and volleyball will be involved) and an outing to the bowling alley to see if Russ is really as good as he says he is. Stay tuned!

Click here to RSVP on Facebook!

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