Icon Vs Logo : Understanding the Difference

Sometimes there’s a bit of confusion about the difference between an icon, emblem, wordmark, and logo, and why it’s so important you not use them interchangeably. Each serve a specific purpose, and while they may sometimes look alike, the intention behind each is very different….so today we’re breaking it down for you!

This blog post, one of our most popular, was updated on March 29th, 2019 to include even more info and examples of icons, logos, and wordmarks (oh my!)

Logo

Logos establish relations, and help viewers create a connection between a company and its product- it is essentially a simplified ad! Logos are the symbol, or face, of the organization. They should inspire an immediate recognition of the company’s brand, core values, products and services. They can even provoke emotions regarding the quality of customer service, the cultural significance of the brand, etc. A logo is a powerful representation of your business. It conveys a much larger message than you may have thought!

A logo can be just an emblem, just a wordmark, or it can encompass both – often the formula for a strong visual brand identity is emblem + wordmark = logo. When both a wordmark and emblem are used to create a logo either element can be used individually, but are not the brand’s logo (unless great success has happened and the brand can drop the wordmark, like Starbucks).

Here are some examples:

                           

 

Emblem

For many brands, Rock Paper Simple included, an emblem is created to further identify the company and it becomes the mark of that organization. For us, it’s our “pointer” which appears in our full logo or stands alone in usage on social media, stickers, and collateral. The emblem signifies a specific characteristic or quality about the company and can be used to identify the company on its own.

Emblems are more significant of brand identity, so they tend to have more detail in them than icons in order to distinguish branded content from action buttons in an app or on a website. Since most profile photos on platforms like Facebook are square or circular, it is common practice for emblems to be designed for use on social media.

Here are some examples:

                           

Wordmark

A wordmark is exactly what it sounds like – the brand’s words, usually the company name, in an immediately-recognizable, distinct typeface that, even without images can be used to identify the brand. The wordmark tells directly what the related content is associated with, in case visual familiarity with the emblem fails.

Here are some examples:

Icon

Icons are meant to convey abstract thought and they artistically summarize an action or operation-  they represent what is being offered. When people see it, the icon should create an immediate understanding of what the creator/business/website means to express. It helps the viewer to simplify thought and make fast connections.

In the instance of mobile apps, most organizations choose the emblem part of their logo, or often a defining feature of their brand or service they provide, to be the icon. This way they remain instantly recognizable. However, they are made based on the branding and should not stand on their own to identify the brand itself, with exceptions from massively popular products and services like the Facebook “Like” icon.

Icons are almost always designed quadratically and are designed to scale within specific dimensions. This way they fit square App icon dimensions, and/ or help provide consistency when designing actions on a website. They generally remain very small.

For example:

                                               

On our website, our menu for internal pages has identifying icons, to help better direct visitors to the information they need. On our services hub page there are even more icons next to our offerings. These can help a client further differentiate what they want to know more about. Here are examples of other icon we see every day:

Facebook’s “Like” icon                  Star Wars Rebel Alliance Icon                iPhone FaceTime Icon

                                                                                 

The one thing all brand elements have in common — they should always be designed as vectors, so that they never lose quality when resized for various needs!

Still confused? Need help designing a true brand identity package? We’ve got your back.
Call us or send a quick message!

 

WordPress Basics

Welcome to WordPress Basics with Rock Paper Simple! We thought you’d like a short rundown of what’s what on the backend of your WordPress site. There’s a lot that goes on back here, so this is just a brief overview of the dashboard and some sections that our clients often ask about. Even if you choose to have an agency like Rock Paper Simple assist you with setting up and maintaining a WordPress website, it’s always good to be familiar with the following areas!

A Blurb About Wordpress
WordPress was originally developed for bloggers, but it has since grown into a versatile platform for building websites. WordPress (which we dub WP in this post from now on) is open-source, meaning there is an entire community of people who freely contribute and continue to evolve the software. WP is dynamic and robust, making possibilities endless for users with varying needs!

Quick Look at the Dashboard
Here’s a look at our Dashboard. Here there’s a “at a glance” menu across the top, and the full menu along the left side. We have a lot of extra stuff going on, and you might too, but don’t be intimidated. Most of you might like to handle your own content (so you’ll only want to pay attention to Posts and Media) and let your web agency deal with the rest!

Dashboard

Posts Section
Remember that Posts is the section for blog entries. This section shows in chronological order, and it can be coded to show on other pages on your website and/or have its own page. You can create Categories to help organize and label your posts, making them easier to find in the post archive, and use Tags for more specific or fun labeling. We’ve included a labeled picture below, but the process is similar when you create content for Pages too!
Tip: When you add links to your copy, have that link open in a new window.

wordpress 101: Posts

Pages Section
Opposite of Posts, Pages are individual areas for static content. These can be pulled into your site’s navigational menus, become landing pages for marketing campaigns, or even be “hidden” pages that require people to know the exact url to get to.

Media Library
This is where you can upload images, videos, PDFs, and other media. It’s a good idea to edit each upload with a keyword related Title, Caption, and other useful information that helps you organize and boost your SEO.
Warning: Deleting media from the library will remove it across the website, so be careful!

Comments Section
Here you can take action on any feedback that’s left on your posts. You can approve, deny, delete, and reply to comments.

Appearance and Settings
Appearance is where you can toggle what your website looks like, download widgets, create your website menus, and fine tune webpage elements. Settings gets into some more technical stuff that relates to your website’s outward interaction with the web, like Redirects and letting Search Engines “crawl” your site for indexing. Unless you are managing your own website, you typically do not want to play around with these areas without the help of your agency.

 

We hope this quick little overview gives you a better idea of how friendly WordPress can be to any type of website owner. Still don’t want to poke around without some help? Drop us a line!

Q&A with the Simple Team -Isa!

Isa - Graphic DesignerYou might have met us at Headquarters, skimmed through our Team Pages, or you might already be our amazing and awesome friend, but do you know how we’ll answer these questions? Get to know the Rock Paper Simple Team a little better, and follow our Q&A series!

This time we’re having a quick chat with Isa.

 

What were some of the impressions you got from walking into RPS for the very first time? 
“Wow!” and “That’s a lot of orange!”

Why were you interested in working for RPS?
It seemed like a fun and creative place to work.

Tell us about something that you are proud of, outside of work.
I’m very proud of my talented friends. I push them to keep moving forward!

If you could master one skill, what would it be?
To have my eyeliner match on both eyelids one day.

If you could be any animal on a carousel, what would you chose to be? 
The elephant.

How do you define, or measure, success? 
Success is a slow process, but eventually through hard work you will get to your dream goals!

Choose between an actual working lightsaber and pokeball with your favorite pokemon inside.

Pokeball, and Mew would be in it.

You have a 2-week, all expenses paid vacation. Where do you go?
Japan!

Who will win the battle, Stormtroopers or Red Shirts? 
Stormtroopers!

 

Isa is one of the newest members of the RPS Team. Check out her bio over here.

LEAD Brevard High Ropes Challenge!

2016leadbrevardropes-3Last month my LEAD Brevard class hit the high ropes course as part of a team-building experience. We conquered challenges that required team-work, brainstorming and some facing of fears! It was an incredible experience to work together with leaders from across Brevard and to face their fears with them.

The last thing we did was climb some crazy high ropes and walk across things that your mind tells you that you shouldn’t walk across! I found myself volunteering to go second in my group… this coming from the guy who was so afraid of heights when he was a kid that he couldn’t climb a ladder!

It was a thrill to cross the beam and then drop down to safety. Boy was I glad to be back on the ground. I was then able to encourage and be there for the other members of my group as they challenged their fears and scaled the course.

It was a fantastic experience and I will remember this day spent with a great group of people for as long as I live. Life is full of challenges, but those challenges are so much easier to traverse and conquer when you have a team to support you through it all… and I had a great team!

It reminded me of the team I am a part of back at Rock Paper Simple and how we band together not only to build websites, develop brands and launch digital marketing campaigns, but also encourage each other to grow, support one another, solve problems together and sometimes even help each other conquer our fears. I am blessed to be a part of such a team. Thanks, guys! (and gals!)

(Click here to view more photos on Facebook!)

….one of these days I’ll have to share what cured me of my fear of heights years ago. But that’s a story for another day!

Head Honcho Speaks at Media Magic Intensive

Joshua was one of the mentors and speakers at the Media Magic Intensive this past Saturday and his topic was Making Your Website Marketing-Focused (surprise surprise!). The video below is a snippet from his 45-minute session. With those 45 minutes he crunched in the 7 Steps To Building a Marketing Focused Website presentation, which is typically 1.5 hours (no wonder he is talking so fast!), added some worksheets, and gave the attendees points they could walk away with to apply to their websites right away. Take a look!

Psst! At 2:20, Shannon Gronich spins the camera around… so careful, don’t get too dizzy!

Want to hear Joshua speak? Keep an eye out at one of the upcoming Business Acceleration Summit events, or join us at one of our brand new Digital Refreshments Series events. The first one is scheduled for January!

 

 

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