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The Top 10 Website Pitfalls to Avoid #10 – No Traffic Strategy

The Top 10 Website Pitfalls to Avoid Rock Paper Simple 10Oh yea… we made it! We’ve gotten through all 10 pitfalls and with plenty of time to spare… and here’s #10! 

This one doesn’t really have anything to do with your actual website at all… but it is just as important as all the others, because if you have no strategy to drive traffic to your website, there really is no point in having it!

This is one of those questions we ask our clients. “How will people be coming to your website?” This really should be determined before even building your website, as it can greatly affect how it should be laid out.

Many companies have great websites with fantastic visual and call to actions, but they are not seeing the results they expected? Why not? Because there is simply no traffic going to the website! A website can only convert traffic that it receives. So how are people finding your website?

Without some sort of marketing to drive people to your site, your website would be like a billboard put out in the middle of the Sahara desert, wouldn’t it? It would be completely worthless and it won’t be seen by anyone… except the random gerbil and gazelle (yes, I used gazelle as an example on purpose and yes, they live in the Sahara desert).

So make sure you come up with a strategy to drive traffic to your site. It can be any number of marketing techniques including internet marketing. You could try search engine optimization, pay per clicks, social media marketing, content marketing, blogging, postcard mailings, speaking engagements, networking, radio and any other number of methods.

Just make sure you don’t have any of the other major pitfalls on your site once you do drive traffic to it!

Download our FREE eBook that includes the other 9 reasons!

Download it Now! Top 10 Website Pitfalls to Avoid

Download it Now! Top 10 Website Pitfalls to Avoid
Read the 18-page Top 10 Website Pitfalls to Avoid eBook and get to work making your web presence an awesome one! Knowledge is power and you can’t avoid these pitfalls if you don’t know they exist!
(we promise to never sell your private information or send you inordinate amounts of spam!)

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Joshua Adams

Owner and "Head Honcho" at Rock Paper Simple
I'm Joshua Adams and I'm so glad to have met you. Wait, I have met you, haven't I? If not, be sure to connect with me so I can have the pleasure! No, seriously... come on by the office and say hello, or at least send me an email! There's so much I want to say, but oh, so very little time. Plus who wants to read an enormous bio of some guy who wrote the blog post you just read? Am I right? Anyways, to keep it short and simple, I am all about web design, marketing, branding (16+ years in the industry)... the whole deal, and am an entrepreneur even before those. I like meeting new people, rooting for the Steelers, playing soccer, collecting board games and my God means more to me than anything. So there you have it! That's me and if you are looking for web design in Melbourne FL, let us know... we'd love to help!