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Stop Abusing Your Logo…It’s not nice!
stop-image Your logo is not your brand, nor is it your identity. Your brand’s identity is how you’re perceived in the world while your logo identifies your business by using an icon or symbol. A logo is meant to identify and create recognition, but isn’t supposed to sell the company or explain who you are as a business… there is so much more about your brand that will do that.   Let’s take ...
Will brands be sponsoring your personal posts? A new breed of ads is on the horizon.
sponsored user posts A big brand could be looking at you! Recently we came across an article published by Advertising Age that we found extremely interesting because it mentioned an avenue of advertising that is starting to gain momentum– sponsoring user posts. If you’re familiar with Reddit, then you may have already seen this happening, since the Forum-Style platform introduced this new advertising option earlier this month. Starting August 4th, marketers will be able to piggy-back the unique ...