Your logo is not your brand, nor is it your identity. Your brand’s identity is how you’re perceived in the world while your logo identifies your business by using an icon or symbol. A logo is meant to identify and create recognition, but isn’t supposed to sell the company or explain who you are as a business… there is so much more about your brand that will do that.
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Your brand is one of your single most valuable business assets. It embodies everything that your company is and how your prospects, clients, customers, peers and even your competition views you. Some brands are even worth more than the companies they are attached to!
How you present your message and even your message content itself has a large bearing on your brand.