Your logo is not your brand, nor is it your identity. Your brand’s identity is how you’re perceived in the world while your logo identifies your business by using an icon or symbol. A logo is meant to identify and create recognition, but isn’t supposed to sell the company or explain who you are as a business… there is so much more about your brand that will do that.
Let’s take a look at Starbucks Coffee’s logo.
In 2011, the company decided to simplify their logo by removing their name. Currently, the logo is a picture of their iconic Siren. This Siren does not sell the company, nor does it explain that they sell coffee; however, since the brand has become so recognizable, the Siren now identifies the brand. We also see this concept with the brands Nike and Apple.
Part of the reason why these brands were able to simplify their logo is because they were consistent with their branding and logo usage. It’s important that you treat your logo with the respect it deserves.
As your logo builds more and more brand credibility and recognition, you will have more marketing power and your logo will have a brand value beyond the set of icons and graphics it was originally.
Here are some of the top guidelines to ensure your branding is consistent and appealing wherever you choose to use it.
When using your logo you can do whatever ridiculous things you want with it, but the guidelines mentioned above will help your brand stay awesome (and consistant) so your target audience learns to trust and recognize it.
Repeat this pledge so you remember not to abuse your logo!
I love my logo, I love my brand, I will not abuse this priceless masterpiece.
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