A website without a digital marketing strategy is like a billboard in the desert….
Let’s face it, there’s no point in having a website if no one can see it. You need traffic. More importantly, you need customers! You can have an amazing website, but if your customers can’t find you, or just as worse, your competitors are outranking you, an effective digital marketing strategy could be the solution. Whether your website is brand new or if it’s been around for a while, we can develop a strategic plan customized to your needs that’s goal-specific and results-oriented.
How do we do this? At Rock Paper Simple, we take a holistic approach. That means evaluating all aspects of your business; your brand, your industry, your audience, your product and services. And while the data, stats, and research are important, it’s the relationships you build between your brand your customers that’s going to help define your success. In today’s digital world, that relationship starts online.
Our digital marketing services include:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Development & Marketing (Social, Email, and Blogging)
- Google Analytics (Web metrics, stats, and data analysis)
- Marketing Automation (Lead Gen/Nurturing)
Search Engine Optimization (SEO): Google supports organic health.
SEO is the process of optimizing your website with targeted keywords and quality content that are relevant to your product and/or service. By optimizing your website, you have a greater chance of ranking higher and improving the quality of your web traffic. When SEO is practiced correctly, search engines such as Google may consider your website as a relevant resource of information based on user search. But it’s not just quality content and keywords that move up you up the ladder, your website must be in good health and mobile friendly. In the kingdom of SEO, quality content is king , organic health is queen and device responsiveness makes up the royal court!
Search Engine Marketing (SEM): Sometimes, you have to pay to play.
You can’t be chosen if you’re not an option! If you offer multiple service and products, SEM, also known as Pay-per-click (PPC) is a cost-effective way to market your offerings while maintaining a budget. The main premise behind SEM is you don’t pay unless someone clicks on your ad. There are multiple digital advertising opportunities that can drive traffic to your website; search ads, display advertising, video, rich media and retargeting. The list goes on. Together, we’ll determine what advertising strategy is best for you to promote, convert, and achieve your goals. As it is in soccer, you have to achieve goals to win the game!
Content Development & Marketing: Ready. Set. Engage!
Facebook, Twitter, Instagram, Google+, LinkedIn, YouTube, Tumbler…we’ll stop there. No doubt, it can be overwhelming. Which platform is best for your brand? The bottom line, Social Media has changed the way consumers relate and interact with your brand. Building a community of followers creates a social advocacy that can only be rivaled by good ol’ fashioned word-of-mouth. Matter of fact, social media is today’s word of mouth! Make it positive! Content development and marketing such as blogs, articles and infographics are quickly becoming the best way to educate consumers about your brand. Content marketing is great way to present your company as the experts in your industry by educating your consumers and, well, tell your story. Easily consumable, unique content that informs and entertains builds brand loyalty and even helps your SEO. Let’s connect, chat and tell some great stories!
Google Analytics: Where is all this traffic coming from and who are they?
You’ve heard the saying, “you don’t know what you don’t know”. If you don’t know who’s visiting your website and where they are coming from, you could missing out on some major opportunities. Even worse, making decisions based on assumptions that yield poor results costing you time and money. By analyzing your web data, we can answer the 4 W’s: who, what, when and where. We’ll uncover the “data story” which reveals exactly who your audience is and their behaviors as interact, or not, within the pages of your site. Armed with this knowledge, we’ll have the ability to make informed decisions as it pertains to your audience, website content, call-to-actions, goals and ongoing marketing efforts. You can never have too much data!
Ready to get started? Let us know how we can help!